What is the meaning of Bershka?
According to 2 people from Montana, U.S., the name Bershka means “Thanks”. A submission from the United Kingdom says the name Bershka means “Something small”.
What type of brand is Bershka?
Bershka was born in 1998 as a new brand of the Inditex Group. Bershka presents itself as a reference point for fashion that targets an increasingly demanding public, and in just 2 years, had consolidated its brand image in 100 shops.
Is Bershka a reliable brand?
Despite a couple of positive steps, Bershka is still rated ‘Not Good Enough’ overall based on our research. It has a long way to go for people, the planet, and animals before being considered an ethical brand.
Is Bershka from Zara?
Bershka is the product of Zara’s parent brand, Inditex, and is geared toward a younger audience, with a slightly cheaper price point to boot.
Is Bershka ethical?
In 2019, Bershka received a score of 51-60% in the Fashion Transparency Index. Inditex has a code of conduct that protects workers and audits take place to ensure this is enforced.
Who is Bershka aimed at?
The target Bershka’s public is characterized by adventurous young people, who are aware of the latest trends and are interested in music, social networks and new technologies.
Why is Bershka so popular?
Bershka’s fashions are uniquely tailored to meet the tastes of an adventurous next generation interested in music, social networking and pioneering technologies. Bershka was set up by Inditex in 1998 as a groundbreaking retail fashion concept, delivering the very latest trends to urban and connected young people.
Who is Bershkas target market?
Target Market Bershka aims to target young people between the ages of 15-25. In comparison to Zara (it’s mother brand), Bershka only provides casual wear for a slightly younger age group.
What age group is Bershka for?
addition, customers of the Bershka store are young people aged between 15-24 years old and the percentage of online orders is higher in this age group, which means that the majority use the smart terminal.
Which luxury brand is cruelty free?
Organic Luxury Makeup Brands Aether Beauty – 100% Vegan. Alima Pure – some vegan options. Antonym Cosmetics – mostly vegan, check labels. Au Naturale – 100% Vegan.
Does Gucci do child labor?
Gucci mobilizes all its energy and vigilance to combat notably child labor, forced labor, human trafficking and the exploitation of the most vulnerable groups, in particular migrants, as well as to combat all violence and discrimination, especially against women.
Does Nutella use child labour?
Despite its efforts, Nutella cannot guarantee that the hazelnuts it uses are cultivated without the use of child labor because the company is unable to oversee the entirety of the production process.
What is the Bershka brand?
Bershka was born in 1998 as a new brand of the Inditex Group. Bershka presents itself as a reference point for fashion that targets an increasingly demanding public, and in just 2 years, had consolidated its brand image in 100 shops.
What is the target market for Bershka?
BRAND POSITIONING Bershka is moderately priced favouring their young aspirational consumer market. They design products according to popular fashion trends. Young target market of mainly females within the age range of 15-25 years old.
How many Bershka stores in the world?
Today, after 18 years, the chain has more than 1000 stores in over 70 markets, with sales that represent 9% of the total revenue for the whole group. Bershka has a sales area of more than 455,000 square meters. The company’s business encompasses the design, manufacture, distribution and sale of fashion in the stores.
Is Bershka owned by Zara?
HISTORY • Bershka is a clothing retailer company owned by the Spanish Inditex group which is popularly known to be the parent company of Zara and other affordable retailers such as Stradivarius and Pull&Bear as well more pricey labels such as Massimo Dutti and Uterique.