Is Yellow Pages still relevant?

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OK, many of us aren’t getting the Yellow Pages delivered to our doors anymore. But according to the company, more than 80 million people visit the YP.com site (or use their app) each month where there are more than 20 million businesses listed.

Are Yellow Pages accurate?

In fact, recently Search Engine Land reported that Yellow Pages actually beat out Google in local data accuracy, placing 2nd behind Superpages for the number one spot. The company itself has reported traffic nearing 70,000,000 monthly visitors.

Is Yellow Pages a search engine?

It is broken into three categories: local search engines such as Yahoo Local, Google Maps and Ask City; Yellow Page sites such as SuperPages.com, YellowBook and InfoSpace; Local Social Networking sites such as Yelp.com, YellowBot and InsiderPages.

What are the disadvantages of Yellow Pages?

One of the greatest disadvantages of Yellow Pages advertising is that there are more effective business listing databases online, one of which is Google My Business. One reason why Google tends to be more effective than Yellow Pages in this realm is that Google gets more traffic than Yellow Pages.

How effective is Yellow Pages advertising?

Audience Ready to Buy Having an ad in the print Yellow Pages positions your brand close to that final moment of truth, and the ROI is proof. According to YP itself, 71% of print edition searchers will go on to contact or visit a business after their search, and 84% of those intend to make a purchase.

How does Yellow Pages make money?

Since its advent in the late 1800s, publishers of the yellow pages have operated a simple business model: A sales force charges local businesses for advertising, and the publisher ships a booklet of these advertisements—alongside a directory of businesses’ phone numbers—to customers’ doorsteps.

What are the advantages of Yellow Pages?

Pros of Yellow Page Advertising

Covers Geographic Segments.
Long Use.
Print and Digital Bundles.
Category Benefits.
Trackable Responses.
Audience Ready to Buy.
Considered Old Fashioned.
Heavy Competition.

How many people still use the phonebook?

Phone Book Vs. Only 11% use the white pages. And, according to Brightlocal’s yearly survey, 97% of consumers have used the Internet to find local businesses in the last year. Even as far back as 2014, less than half of the population was using the phone book regularly.

Why are Yellow Pages still printed?

So why are phonebooks still regularly delivered to most American households every year? Mainly because companies have fought regulations to phase out the yellow pages out of self-interest — they’re packed full of ads, and make these companies money.

Are phone books dead?

While many people still receive phone books, they are no longer the first resource that people rely on. According to several recent studies, about 80% of people who are seeking a product or service turn to the internet first.

What is the modern equivalent of a phone book?

A few of the most commonly known online directories include Google My Business, Bing Places, Yelp! and TripAdvisor.